Jewelry Inventory Management & iPad Point of Sale App
Overview:
In an effort to develop new clientele for Luvu iPad Point of Sales*, I propose the creation of a new product aimed at the small business jewelry owner who needs an inventory management app that is combined with a point of sales app. The above product would be based off Luvu's current successful restaurant app.
My Role:
- Product Development
- Marketing/Creative Brief
- Wireframing/Sitemap
- WordPress Website
- Custom HTML/CSS
- Multimedia Design
- Information Architecture
- User Experience Design
- User Interface Design
Marketing Features:
- Lead Generation
- Google Analytics
- Google Tag Manager
- Search Engine Optimization
- YouTube eLearning Videos
- Promotional Landing Pages
- Cross Platform Sales
- Social Share Buttons
- Mobile Click to Call
*Offering a profit generating Hosting Service for their current and future clients will also establish a long-term relationship between Luvu and their clients.
Business-Marketing Objectives:
Increase client base & product line.
Increase client base of Luvu's point of sale apps to include small business jewelry retail owners while developing future products and long-term client relationships
Increase industry market footprint.
Increase industry market footprint of point of sale app that now includes small business jewelry retail owners and previous restaurant network.
Educate.Luvu's future jewelry customers on the benefits of inventory management & point of sale combination cloud-based app
- time saving
- management of inventory
- employee management
- customized reporting
- live sales figures
- simple technology
- expandable
- time saving
- management of inventory
- employee management
- customized reporting
- live sales figures
- simple technology
- expandable
In the Beginning, there was a concept...
Luvu had reached a point in time where expanding their client base and product line was a critical selling point for the business. My job was to develop a concept for a new product line(s) that would increase Luvu's client base outside the restaurant industry but keep it within the Point of Sales Industry.
Beyond the establishing concepts for new product lines, I needed to create a website to market and educate a new industry clientele to Luvu's pre-existing product lines that were being extended to the jewelry industry. Educate and convert the viewer to becoming a Luvu client.
The focus of the prototype website is to create a seamless experience for the user throughout their journey of learning about the product and Luvu as a business. A responsive design that works on all devices. Offering all content to both desktop and mobile users. The overall look and feel is to be friendly, engaging, helpful, and understanding.
Final Prototype Stage
The goal of the product is to make user's daily business tasks simple, easy, and productive. The website goal is to educate the user about a product from a business point of view. Answer concerns and questions as the user researches the product. Make the research easy, simple, and informative. In a way, the website would be mirroring the product it is selling—simple and helpful.
The marketing strategy and the information architecture stage was far more important than the design itself. The project was quite large and there were many interactions to accommodate. Several wireframing stages occurred to reveal possible interactions and make sure that the concepts were near perfect before proceeding to design stage.
The adventure starts at home...
The viewer's adventure starts at the Product Home Page where they chose which adventure to take: restaurant, jewelry, or hosting services. Multiple link opportunities are available by selecting navbar at the top that link to product sections on the page, selecting the product image, or selecting the button. Upon choosing the path to Jewelry, the viewer is taken to the Jewelry Home Page. On the Jewelry Home Page, Luvu's Inventory Management and iPad Point of Sale app is introduced to the viewer from a business point of view. For existing customers, a Log In link is provided for accessing their personal accounts.
The layout of elements is a straight line, seamless reading of information that is clear of clutter and distractions. The path of generalized information leads to a decision point of interaction for the viewer to either learn more about the product or take a side adventure to learn more about Point of Sale with a lead generating, free download offer. On each page, except for the Product Home page, there are floating social share icons that first appear as the viewer scrolls down the page.
Luvu Product Home Page
Jewelry Home Page
The game is afoot, my dear Watson!
Upon choosing the "learn more" button on the Jewelry Home Page, the viewer is sent to the Jewelry Features Page. Again the voice and message on this page is from a business point of view and understanding. The product is organized by its business performance duties—inventory management and iPad Point of Sales. The product features are broken down to accordion tabs—one feature per tab. The viewer can see the features as a list first than can open individual tabs to learn more information. Core features are separated from "add-on" features. The accordion tabs are gray in color to be non-distracting to viewer's readability. When accordion tabs are hovered over, the individual tab is highlighted as a welcoming invitation for the viewer to open the tab. Videos offer the viewer information from a visual and auditory learning perspective.
Upon learning about the products features, the viewer is asked if they want to try the product for free, no strings attached. An additional Luvu product is introduced to the viewer at the bottom of the page. Luvu's guarantee is stated to the viewer for the first time within the website here as two promises but is continually mentioned within the website but is broken into a single promise as necessary to what page message is to the viewer.
The viewer is continuously greeted with respect and appreciation throughout their process of retaining the free trial on the Jewelry Free Trial Page and the Thank You Page. On the Thank You Page, the viewer is welcomed to Luvu's Blog.
NOTE: Each accordion tab, video, and button throughout the website has a Google Analytics link attached to it so that interaction related to the products feature or pages can be tracked for ROI data, product development, and future segmented marketing promotions. Each page offers the viewer the chance to share the page on social media as well as connect with Luvu at Luvu's social media icons in the footer. Each button on the website changes color and changes to a pointed-finger icon when hovered over to indicate to viewer that it is an interaction element.
Jewelry Features Page
Jewelry Free Trial Page
Free Trial—Thank You Page
Do or do not, there is no try.
Upon choosing the "pricing" navigation menu item, the viewer is sent to the Jewelry Pricing Page. Again the viewer is greeted with a business point of view and understanding message. The pricing is organized by its business performance duties—Silver, Gold, Platinum, and Add-ons. The add-ons are broken down to accordion tabs—one add-on per tab. The viewer can see the add-ons as a list first than can open individual tabs to learn more information and select add-on to their carts.
A F&Q section and an opportunity to connect with Luvu is located at bottom of the page. The viewer can read the F&Q or contact Luvu with specific questions before purchasing the product. An offer to try the product for free, no strings attached is once again offered to the viewer. Luvu's "high quality," "lower cost" promise is located here to remind the viewer of Luvu's commitment to their clients.
The "training" navigation menu item, sends the viewer to the Training Page. The viewer can search the Knowledge Bank for keywords or chose a specific path to gain insight into the product features and function. The Video Library offers the viewer visual and auditory lessons. The Knowledge Bank offers illustrated step by step process lessons. The Forum allows the viewer to read previously asked questions or allows viewer to interact with other clients and Luvu's IT staff. Luvu's "we listen and improve" promise is located here to remind the viewer of Luvu's commitment to their clients.
Jewelry Pricing
Jewelry Training
Note: This is a prototype website. Not all interactions work at this time—specificity ones that must link to a database. Videos are placeholders for future eLearning, product tutorial videos. However, the same tone in videos is what I would recommend for product tutorial videos—educational and engaging—no longer than 3-5 minutes in length per video topic.
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